Lessons From the Salt Lake Comic Con

Written by on September 6th, 2016 // Filed under Antiques & Vintage, Encouragement & Philosophy, Erika Viktor


Last week I operated a vendor booth at the Salt Lake Comic Con not as a writer, but as a dealer. We sold vintage toys from the toy division of my antique/vintage business.

Through this division, we have sold toys and props to numerous exciting entities. A rocket ship from my shop was on Hawaii 5-0. A set of vintage Nancy Drew books adorned the shelves of a set room in Country Living magazine. Some baby toys from the 1990’s went to the set of “Above Suspicion.” Somewhere at Merril Lynch headquarters, a large bull statue from my shop is hanging on a wall.

The booth was the first one I had done and the idea came to me last year when I visited the Salt Lake Comic Con and noticed the entire Con was heavily geared toward male interests.

So with the help of seven of my closest friends and family, we created an awesome booth filled with vintage toys for mostly girls (though a huge percentage of my clients turned out to be male). The booth sported authentic toys from the 1970’s-1990’s as well as some modern items.

The booth was something of an experiment. I had no idea how people would react to objects that have been off the shelves for more than 30 years. But I had more than simply monetary aims. I needed rapid-fire exposure to other humans so that I could learn how they make decisions and respond to input.

Over the next coming week, I will share some of the lessons I learned from talking and selling to over 2,000 people across all age groups and demographics. These lessons were gleaned through rapid experimentation and produced some startling results that led to not only greater sales but some excellent budding friendships.


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